August 20th, 2019TORONTO - The Royal Conservatory of Music
Use promo code VIDBOGO for Buy One, Get One Free on your First Class Pass, which gives you access to our workshop plus access to the full three-day CONEX event.
The Video Experience Workshop
Video is now a core part of the content experience that audiences expect. But is your marketing team truly ready to embrace video as a new way to connect with buyers? Join Drew Davis, Matt Heinz, and Vidyard on August 20 for a half-day workshop to learn how to make video a core competency of your marketing team and how to use video strategically to support your inbound, digital, social media, demand gen, and ABM programs.
Check out the full agenda below and register today!
Creating Connections and Earning Trust: Looking at Video Through a New LensHow to take a strategic approach to using video to drive marketing and sales resultsVideo is more than just a different format to deliver the same message. It’s a new opportunity to tell bolder stories, to connect in more personal ways, and to earn the trust of your buyers and customers. Discover the latest trends in how top B2B marketers are using creative, conversational, and conversion-centric video content throughout the buyer’s journey to generate better results.
20 Proven Tactics to Increase Your Video Engagement & ConversionMatt Heinz shows how to crush it with video content, even if you’re not a video expertNo doubt strategy is important, but often the little things are what separates a ho-hum campaign from a home run. In this fast-paced session, Matt Heinz will walk through proven best practices, hacks, shortcuts, tech tools and more to accelerate the impact, amplification and results of your video content.
Video Marketing MakeoverTransforming boring case studies and testimonials into stories that inspire actionWe don't need another tedious case study or another testimonial video. There are millions of those out there, and they don't work.
Here's the thing... you're missing one thing: drama.
In this session you'll walk away with three easy to follow frameworks that will transform your case study and testimonial videos from duds to dynamite!
Are you game?
30 min break
From Inbound to OutrageousHow to level-up your content marketing with purposeful video contentWhen it comes to your inbound and content strategy, there is no greater opportunity than Video to take your game to the next level. Not only can video help you tap into a broader audience, but it provides new opportunities for amazing storytelling, engaging thought leadership and trust-building authenticity. Discover how to level-up your content and inbound strategies with helpful video content, episodic video series, and video-based guides. Learn how the team at Gordian has turned a simple educational video series into more than $6M of new revenue in less than 12 months.
Demystifying Video Content Creation and ProductionLearn how to scale video content creation with the resources you already haveYou get it. Video rocks and you need to start creating more of it. But how do you scale video creation without increasing your budget or hiring a full time producer? How can the average marketer create impactful video content that has a real impact? Join bestselling author and self-taught video creator Andrew Davis, Gordian’s in-house video producer Glenn Hughes, and host of the Video in Focus show Tyler Lessard for an interactive discussion on how to get going with video content creation. Learn the basics for what gear and software you need, and how to create a strategy for video content capture. Walk away ready to create new videos every week, starting today.
Accelerating Demand and Website Conversions with Strategic Video ContentThe best demand generation and digital marketing programs are built on the best content, and sometimes the best content is...video!The best demand generation and digital marketing programs are built on the best content, and sometimes the best content is...video! Learn how to use video strategically in outbound campaigns, email nurtures, Account-Based Marketing and digital marketing to increase conversion rates and generate more opportunities. Learn how to use advanced techniques like in-video CTAs, interactive videos and hyper-personalized content to boost conversion rates and generate new leads. See how to use video engagement data to qualify leads faster and make Sales happier.
CONEX Opening Night Party
Register for The Video Experience Workshop
Join Vidyard on August 20 to hear groundbreaking presentations filled with relevant examples, actionable advice, and useful templates to help you create video content experiences that generate results in 2019 and beyond. Seats are limited, so use promo code VIDBOGO for Buy One, Get One Free First Class Pass tickets and register today!