Workshops will be facilitated by recognized experts and practitioners in Content Experience, Content Marketing, and Video Experience! The workshops are aimed at intermediate and advanced levels for digital marketing, demand generation, content marketing, and more. The workshops will offer practical, interactive and action-based learning via exercises, discussions and short presentations.
The Content Experience Workshop
Content experience takes into account how people consume and interact with your content — not just the words on the page. It’s about how you package content — and you deliver and recommend content in more meaningful ways from first touch to the sale and beyond.
This one-day workshop will blend presentation with hands-on application, focusing on the three essential elements for content experience success. It will arm marketers with a scalable approach to creating personalized content experiences for any stage of the buyer journey. The framework can be applied across all B2B marketing strategies such as inbound marketing, demand generation, account-based marketing, and sales enablement.
The Content Marketing Workshop
Convince & Convert founder Jay Baer and Conex podcast co-host Anna Hrach team up to work with you in an intimate, small group format (seats are limited) to teach you how to maximize your content results.
This is the same strategy Jay and his team use when working for the world’s most iconic brands, and will show you a practical, reliable, innovative way to make certain your content passes the “3 Rs Test”: Right Topics, Right Types Right Times
The Video Experience Workshop
Video is now a core part of the content experience our audiences expect. But is your marketing team truly ready to embrace video as a new way to connect with your buyers? Join us to learn how to make a video a core competency of your marketing team and how to use video strategically to support your inbound, digital, social media, demand gen and ABM programs.
- Video Strategy: Discover the latest ideas for using video to level-up your marketing programs
- Video Inspiration: Hear how other businesses are succeeding with video and gain practical ideas for how to use low-cost video to generate better results
- Hands-On Workshop: Join our video experts for a hands-on workshop on how to enhance your existing marketing programs– events, webinars, email, etc.– with video